Any good advertising is done by word of mouth. No matter how many ads, commercials, billboards (do people still use them?) or other forms of buzz building is used, nothing has the impact of over-the-fence or standing in the driveway chatter between friends and neighbors.
Tom Watson, special writer with the Seattle Sun Times agrees, especially when it comes to compost. In a recent article, Watson faced the questions and curiosity that surrounds composting and requested that his readers “spread it around.”
According to Watson, despite the continuous growth of the composting market, the movement simply is not happening fast enough. (read the entire article here) The final result, that rich, loamy, black and nutrient-filled compost, is not being utilized quickly enough or in enough areas of our communities to push the demand in the market. In other words, despite awareness and action on the part of many, the market is not exploding as it should due to a low demand. People (that compost) have enough compost for their yards, gardens, etc. Why speed up the process?
Consider the effect of an entire community taking on the composting trend and making the whole town compost-oriented. Even as small borough of a few thousand people all composting and using the compost for their parks, school flower beds and yards and green fields, no matter what they harvest, would have an incredible effect on that local compost industry. Consider if 10 towns in every state did the same? The demand for compost products like red wiggler worms, indoor compost bins and outdoor compost bins, books on composting and other compost accessories would be driven up immensely. In this long-floundering economy, just by being more eco-minded in our grounds keeping throughout our communities, we could increase local revenues and help balance local budgets.
Beyond the economic benefits, consider the effect on a local community that relied on its own production of compost. That town, borough or city would be making a significant drive to slow global warming. No longer relying on chemical-ridden yard or plant feed, the water source in those areas would become cleaner, improving the lifestyle for all the flora and fauna in the region. Not to mention safer drinking water for the people who live there!
It really is a matter of urgency that composting become the norm and not the anomaly, but single family homes are not the fastest way to drive up the compost market. If your community is growing and there are developers working in the area, or you have apartment complexes around town, talk to the developers and apartment managers about turning to compost for their sites. Their bulk purchases will get the ball rolling in any neighborhood quickly. It’s then the responsibility of the town folk to keep up the pace.