Spread the Word to Spread the Compost

Any good advertising is done by word of mouth. No matter how many ads, commercials, billboards (do people still use them?) or other forms of buzz building is used, nothing has the impact of over-the-fence or standing in the driveway chatter between friends and neighbors. Tom Watson, special writer with the Seattle Sun Times agrees, especially when it comes to compost. In a recent article, Watson faced the questions and curiosity that surrounds composting and requested that his readers “spread it around.” According to Watson, despite the continuous growth of the composting market, the movement simply is not happening fast enough. (read the entire article here) The final result, that rich, loamy, black and nutrient-filled compost, is not being utilized quickly enough or in enough areas of our communities to push the demand in the market. In other words, despite awareness and action on the part of many, the market is not exploding as it should due to a low demand. People (that compost) have enough compost for their yards, gardens, etc. Why speed up the process? Consider the effect of an entire community taking on the composting trend and making the whole town compost-oriented. Even as small borough of a few thousand people all composting and using the compost for their parks, school flower beds and yards and green fields, no matter what they harvest, would have an incredible effect on that local compost industry. Consider if 10 towns in every state did the same? The demand for compost …

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